I wouldn’t say that buying traffic to a website requires skills, but I would say it takes some knowledge on what works and what doesn’t. Trial and error is not the best way to approach this important part of Internet marketing.
What we will talk about in this article are things you can look for when buying traffic to your website!
Is The Traffic Targeted?
To me this is the most important thing to consider first. There are various levels of website traffic depending on where you are buying it from, and how much money are willing to spend.
However, regardless of that the traffic must be targeted to your specific niche and your specific offer. Targeted traffic means that these are people who are looking for what you are selling.
In my niche, make money online, I am specifically targeting people who are looking for ways to make money on the Internet. Because this is a competitive niche I’m not interested in other aspects of Internet marketing such as blogging, social media marketing, and so on.
I want people who are looking for ways to make money online and that is my target market. Focus on your target market when buying traffic and you are going to get better results.
Yes Price Matters To A Point
When you buy traffic to a website you should consider price, but you also want to consider the big picture. To me the big picture is not only how much money do I have to spend, but what is the quality of the traffic.
Let me give you an example!
Traffic exchanges are an example of how you can spend your money getting traffic to your website. However, the quality of this traffic is not going to be good as good as pay per click advertising.
The majority of the people in a traffic exchange are clicking on ads to earn credits for promoting their own ads. In a pay per click advertising campaign people clicking on those ads are looking for that specific keyword phrase.
Are You Ready?
Be sure the website you’re sending traffic to is equipped to handle the visitor once they get there. For this reason many Internet marketers use landing pages, or a blog post, that specifically targets the exact message they are advertising.